Tag: Holiday marketing

Total Results: 10

Apps not going to be large source of revenue during holidays: Ogilvy exec

Published: September 9, 2011

NEW YORK – When it comes to mobile holiday marketing, brands should focus on in-store drivers due to the emotional factor involved with buying gifts for loved ones, according to a speaker at the Mobile Marketing Summit 2011.

CEOs dish on QR codes at Mobile Marketing Summit

Published: September 9, 2011

NEW YORK – Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

Mobile to drive more in-store purchases than actual salespeople during holidays

Published: October 28, 2010

Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.

Integrating mobile into all marketing makes efforts more trackable: Hipcricket exec

Published: October 27, 2010

With the holiday season right around the corner, it is imperative that brands and retailers strategically integrate mobile into all marketing and advertising initiatives, according to an industry expert.

Fourth quarter will be watershed moment for mobile advertising: Greystripe

Published: October 25, 2010

Greystripe is forecasting bookings that will put the upcoming fourth quarter at a 600 percent increase in mobile advertising spend from the fourth-quarter 2009 as brands demonstrate unprecedented demand.

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Mobile ads effective influencers of holiday gift-purchasing decisions

Published: August 26, 2010

When targeting, media placement and creative are done right, mobile marketers can make a significant impact on purchase and consideration during the holidays.

Mobile is best medium to get brand noticed: Razorfish exec

Published: August 17, 2010

A Razorfish executive said that mobile is the best medium to get a brand noticed and achieve specific marketing goals during the holiday season.

Why mobile should be a key component of holiday marketing this year

Published: August 21, 2009

As the holiday season quickly approaches, marketers need to start their campaign planning. This year may be different than any other in terms of the role that mobile will play.