Tag: Holidays

Total Results: 19

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

Impressions of the holiday mobile season

Published: January 5, 2012

By Jeff Hasen

Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.

Analytics: The brains behind mobile marketing success

Published: January 3, 2012

By Lara Albert

Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?

Tips for retailers to capture mobile sales this holiday season

Published: December 1, 2011

By Bill Goldbach

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.

Social media is increasingly used as post-click campaign action in mobile: study

Published: November 30, 2010

Advertisers across a number of verticals are taking advantage of the significant spike of consumers interacting with their mobile devices over the holidays, and see significant lifts in interaction rates as a result.

Walmart firms up app strategy for in-store holiday push

Published: November 24, 2010

Walmart Stores Inc. is making a bigger play for holiday dollars with the launch of a new application that complements its mobile Web and SMS efforts but is equally geared to driving traffic to its stores nationwide.

Five mistakes to avoid in mobile commerce this holiday season

Published: October 11, 2010

By Jay Highley

With mobile’s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware – there are some major pitfalls in mobile commerce.

Webinar: Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010

Published: January 14, 2010

Register for this free webinar discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2010. Panelists from CNN, ESPN Mobile, R/GA and sponsor Millennial Media.

Last-minute mobile efforts before Christmas

Published: December 22, 2009

By Steen Andersson

Black Friday and Cyber Monday have come and gone. You have this week left to convert more shoppers to buyers and meet holiday sales goals before Santa and you call it a day.