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Tag: Holidays

Total Results: 53

   Displaying: 1 - 10

How to boost holiday media without overindulging in redundant ads
Published: November 25, 2015
By Shachar Orren

Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.

5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
Published: November 19, 2015
By Jeff Hasen

The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.

How to prepare for increased mobile traffic over the holidays
Published: November 16, 2015
By Emily Adams

If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season.

Starbucks builds brand with millennials via closely aligned mobile platforms
Published: November 12, 2015
Starbucks is targeting millennials who may be looking for a quick pick-me-up during the busy holiday season with brand integrations on Snapchat and popular email newsletter publication theSkimm.
Maximizing mobile behind-the-scenes in time for the holidays
Published: November 11, 2015
By Kyle Metcalf

As mobile shopping continues to increase, retailers cannot ignore their mobile sites and applications when prepping for the 2015 holiday shopping season.

5 app marketing tips for the holidays
Published: November 9, 2015
By Claire Oliverson

Given the hectic holidays and the reality that mobile now accounts for more than half of all digital spend you are likely already in the midst of some important campaign planning.

Getting the most out of holiday retail campaigns
Published: October 8, 2015
By Eric Nielsen

With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.

Marketers largely fail with first-day-of-fall social campaigns
Published: September 25, 2015
Marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality.
New in-store shopping experience: How retailers can drive sales with apps
Published: September 15, 2015
By Robi Ganguly

Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.

Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Published: August 27, 2015
Register for this free webinar Thursday, Sept. 24 at 23 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice.
Please click here to  download now!