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Tag: Holidays


Total Results: 59

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Reviewing SMS and MMS retail holiday marketing
Published: January 25, 2016
By Melinda Krueger

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

Webinar: Holiday mobile marketing recap: What worked, what didn't and lessons learned
Published: January 5, 2016
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016.
3 steps for effective Facebook and Instagram holiday advertising
Published: December 23, 2015
By Brian Bowman

This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.

Turning holiday slowdown into treasure
Published: December 10, 2015
By Emily Adams

For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.

Crafting cheer through holiday messaging
Published: December 4, 2015
By Emily Adams

Even after you choose between “Merry Christmas” and “Happy Holidays,” crafting an effective message during the holiday season still is not exactly easy.

3 big mistakes brands make on mobile
Published: November 30, 2015
By Scott Weller

United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011.

How to boost holiday media without overindulging in redundant ads
Published: November 25, 2015
By Shachar Orren

Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.

5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
Published: November 19, 2015
By Jeff Hasen

The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.

How to prepare for increased mobile traffic over the holidays
Published: November 16, 2015
By Emily Adams

If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season.

Starbucks builds brand with millennials via closely aligned mobile platforms
Published: November 12, 2015
Starbucks is targeting millennials who may be looking for a quick pick-me-up during the busy holiday season with brand integrations on Snapchat and popular email newsletter publication theSkimm.
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