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Tag: Holidays


Total Results: 66

   Displaying: 1 - 10

A cautionary in-app mobile advertising tale for Thanksgiving
Published: November 23, 2016
By Dale Carr

To keep holiday gatherings peaceful and happy, there is a rule in my house: we do not discuss politics.

How to attract millennials this holiday season with L.A.T.T.E.
Published: November 22, 2016
By Pat Griffin

Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.

3 tips to get a share of the millennial wallet this holiday season
Published: November 22, 2016
By Krishna Subramanian

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

The Black Friday opportunity for ecommerce
Published: November 18, 2016
By Abbas Haider Ali

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

Dreaming of a beacon-focused Christmas
Published: November 8, 2016
By Noor Naseer

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

Preparing for the digital holiday rush
Published: November 3, 2016
By Jake Weatherly

New numbers from analytics provider RetailNext estimate that, overall, digital sales will climb to 16 percent of total retail sales this year. This will also impact an 11 percent decline in bricks-and-mortar store traffic in November and 5 percent in December as compared to 2015.

How to get mobile-ready this holiday season
Published: October 25, 2016
By Alan S. Knitowski

As the holidays approach, mobile has the ability to make or break retailers’ peak shopping season.

Reviewing SMS and MMS retail holiday marketing
Published: January 25, 2016
By Melinda Krueger

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

Webinar: Holiday mobile marketing recap: What worked, what didn't and lessons learned
Published: January 5, 2016
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016.
3 steps for effective Facebook and Instagram holiday advertising
Published: December 23, 2015
By Brian Bowman

This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.

Please click here to register now!