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Tag: HopStop


Total Results: 7

Lessons learned from McDonald’s location-based mobile marketing
Published: October 4, 2011
BOSTON – An executive at DMA:2011 said location-based services not only engage consumers, but also help advertisers such as McDonald’s and Gilt Groupe better target them with offers.
Barnes & Noble drives Nook app downloads via exclusive HopStop ad push
Published: March 7, 2011
Book retailer Barnes & Noble is running an exclusive two-month mobile advertising campaign within HopStop’s new application for Google’s Android to promote its Nook ebook reader.
HopStop CEO: Location-targeted mobile ads 20 times more effective than online
Published: March 4, 2011
NEW YORK – HopStop’s top executive said that location-targeted mobile ads are 20 times more effective than online ads during a panel discussion at Borrell Associates Inc.’s Local Online Advertising Conference.
Hertz breaks multichannel location-based campaign to increase car rentals
Published: November 23, 2010
Hertz has partnered with HopStop for a major mobile advertising campaign spanning both companies’ operations in London, Paris, New York, Boston, Chicago, San Francisco and Washington.
Brands should allocate more spend to mobile this holiday season: panel
Published: September 3, 2010
NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.
Mojiva serves 2 billionth mobile ad
Published: March 25, 2009
Last week, Mojiva served its 2 billionth mobile ad, after hitting the 1 billion ads-served mark about 6 weeks earlier.
HopStop lets advertisers hyper-target with WAP site
Published: June 11, 2008
Navigational search engine HopStop is letting advertisers hyper-target consumers via Ringleader Digital's third-party ad serving platform.