Tag: HopStop

Total Results: 7

Lessons learned from McDonald’s location-based mobile marketing

Published: October 4, 2011

BOSTON – An executive at DMA:2011 said location-based services not only engage consumers, but also help advertisers such as McDonald’s and Gilt Groupe better target them with offers.

Barnes & Noble drives Nook app downloads via exclusive HopStop ad push

Published: March 7, 2011

Book retailer Barnes & Noble is running an exclusive two-month mobile advertising campaign within HopStop’s new application for Google’s Android to promote its Nook ebook reader.

HopStop CEO: Location-targeted mobile ads 20 times more effective than online

Published: March 4, 2011

NEW YORK – HopStop’s top executive said that location-targeted mobile ads are 20 times more effective than online ads during a panel discussion at Borrell Associates Inc.’s Local Online Advertising Conference.

Hertz breaks multichannel location-based campaign to increase car rentals

Published: November 23, 2010

Hertz has partnered with HopStop for a major mobile advertising campaign spanning both companies’ operations in London, Paris, New York, Boston, Chicago, San Francisco and Washington.

Brands should allocate more spend to mobile this holiday season: panel

Published: September 3, 2010

NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.

Mojiva serves 2 billionth mobile ad

Published: March 25, 2009

Last week, Mojiva served its 2 billionth mobile ad, after hitting the 1 billion ads-served mark about 6 weeks earlier.

HopStop lets advertisers hyper-target with WAP site

Published: June 11, 2008

Navigational search engine HopStop is letting advertisers hyper-target consumers via Ringleader Digital's third-party ad serving platform.