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Tag: Howie Schwartz

Total Results: 15

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Automakers eye bigger role for mobile via ridesharing, open-source software
Published: January 5, 2016
Mobileís role in the auto industry is already on track to hit new heights in 2016 as General Motors invests in Lyft and Toyota bypasses tech giants to embraceís Fordís solution for dashboard integration.
What millennials reveal about the future of mobile marketing
Published: November 14, 2013
Brands such as Facebook and Abercrombie & Fitch are finding it harder to win over and keep teen consumers in part because of their mobile habits. As millennials mature and mobile habits change more broadly, other marketers are also likely to struggle to maintain their grip on consumers.

Why brands and agencies are not buying mobile ads
Published: October 10, 2013
By Howie Schwartz

What is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.

Facebook moves into mobile retargeting to capture brandsí holiday spend
Published: October 3, 2013
Facebook is making a bigger push to be the king of mobile and social advertising this holiday season with a new mobile advertising product that will likely appeal to marketers looking to retarget consumers who have already downloaded a brandís mobile application.
Twitter jumps ahead of Facebook with targeted display advertising
Published: September 11, 2013
While much of the talk about mobile and social advertising has been around native solutions, Twitterís acquisition of MoPub steers the company in another direction that positions it more heavily in display.

Is bigger better? Mobile marketers right-size their efforts
Published: April 23, 2013
Larger format mobile ads have taken off in the past six months, pointing to growing mobile use, bigger commitments from brands and increasing creativity in mobile ad placement.
GM friends Facebook, pointing to its significant role in mobile advertising
Published: April 11, 2013
GM is reportedly launching a mobile-only advertising campaign on Facebook for the Chevrolet Sonic with the automaker investing in the social network for the first time in almost a year.

Amazon, Google increasingly positioned to face-off in mobile
Published: March 6, 2013
Competition is heating up between Amazon and Google, with each moving into the otherís territory as they look to build mobile powerhouses.

Will Googleís new AdWords strategy do more harm than good on mobile?
Published: February 8, 2013
Googleís most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

Do's and doníts of hyper-local mobile advertising
Published: February 1, 2013
Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.

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