Tag: Howie Schwartz

Total Results: 10

Is bigger better? Mobile marketers right-size their efforts

Published: April 23, 2013

Larger format mobile ads have taken off in the past six months, pointing to growing mobile use, bigger commitments from brands and increasing creativity in mobile ad placement.

GM friends Facebook, pointing to its significant role in mobile advertising

Published: April 11, 2013

GM is reportedly launching a mobile-only advertising campaign on Facebook for the Chevrolet Sonic with the automaker investing in the social network for the first time in almost a year.

Amazon, Google increasingly positioned to face-off in mobile

Published: March 6, 2013

Competition is heating up between Amazon and Google, with each moving into the other’s territory as they look to build mobile powerhouses.

Will Google’s new AdWords strategy do more harm than good on mobile?

Published: February 8, 2013

Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

Do's and don’ts of hyper-local mobile advertising

Published: February 1, 2013

Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.

The pros and cons of real-time bidding for mobile

Published: January 15, 2013

Real-time bidding promises to impact the way in which mobile ad inventory is traded and can significantly boost performance, according to a new report from Adfonic. However, it still comes with some challenges for marketers and its future role is by no means guaranteed.

Facebook’s stock value rises on increased mobile advertising

Published: November 27, 2012

After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

How Apple's iOS 6 changes will affect mobile local search

Published: October 16, 2012

Apple’s newly released mobile operating system iOS 6 appears to be presenting local businesses with significant challenges in terms of having an efficient mobile local search strategy.

Is Facebook killing its mobile user experience with ads?

Published: October 10, 2012

Facebook has ramped up its mobile advertising efforts over the past few months. However, the social media giant may risk turning off mobile users if the ads become too intrusive.

Changes to iTunes app ranking algorithm will have wide impact: experts

Published: May 5, 2011

ITunes is rumored to have made modifications to its App Store ranking algorithm, now taking into account qualitative information such as reviews and frequency of usage on top of download statistics, according to ABI Research.