Tag: Hung

Total Results: 8

Hunger Games iPad ad units deliver 5pc click-through rate

Published: April 19, 2012

Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

Lionsgate promotes The Hunger Games through mobile, social ad campaign

Published: March 22, 2012

Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

Mobile deals need relevance to be successful: CTIA panel

Published: October 14, 2011

SAN DIEGO – Although mobile deals are a great way to bring in foot traffic, marketers need to make sure they are pushing the right content to consumers instead of bombarding them with offers they are not interested in, per panelists at the CTIA Enterprise & Applications conference.

Adidas campaign points to effectiveness of multiscreen advertising

Published: September 30, 2011

Sportswear brand adidas ran a video-centric ad campaign across online, mobile and tablet devices.

HBO, Showtime, Barnes & Noble, Universal tap mobile social network to reward loyalty

Published: August 18, 2010

HBO, Showtime, Barnes & Noble and Universal are driving tune-in and rewarding viewer loyalty via GetGlue, a mobile social network for entertainment.

MTV youth marketing uses mobile to promote setting goals

Published: August 13, 2009

MTV launched a new multi-platform advertising initiative inviting youth to publicly share something they feel strongly about.

Mobile Marketing Association elects industry players to guide India Local Council

Published: June 23, 2009

The Mobile Marketing Association has named its elected co-chairs for the MMA India Local Council.

Consumers likelier to browse than buy via mobile: Study

Published: February 25, 2008

Retailers developing a business-to-consumer mobile phone strategy must enable a multichannel shopping process as well as drive mobile commerce revenue.