Tag: Hyperfactory

Total Results: 22

Do not dump PC experience into mobile: Hyperfactory exec

Published: September 27, 2011

NEW YORK – A Hyperfactory executive at the OMMA Mobile conference said mobile marketing must shift focus from specific phone-based small screens to the consumer’s journey across multiple screens, from tablets to kitchen appliances.

Comida Kraft bulks-up social status via 360-degree marketing strategy

Published: September 22, 2011

Comida Kraft is using a 360-degree marketing effort that spans the Web, social media, mobile and television to promote its partnership with Mexican celebrity chef Alfredo Oropeza.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

Intel finds mobile CPC is 40pc more cost effective than online search

Published: August 4, 2010

Intel tapped mobile search to support its “Meet the Processors” brand campaign that drove consumers to the technology giant's mobile Web site.

Intel exec: Mobile Web advertising more effective than in-app ads

Published: July 20, 2010

NEW YORK – An Intel executive revealed that the company's mobile Web advertising garners better click-through rates than in-application ads at the IAB’s Marketplace: Mobile conference.

Nike, Fanta augmented reality case studies showcased at MMF

Published: June 10, 2010

NEW YORK – Augmented reality is truly the future of mobile, per panelists presenting client case studies at the Mobile Marketing Forum.

Mobile's future is in full media integration: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK - The future of mobile will consist of integrated media campaigns, augmented reality and rich media mobile Web sites, according to a panel at the Mobile Ad Summit.

Magazine giant Meredith buys Hyperfactory stake for mobile presence

Published: July 22, 2009

Meredith Corp., publisher of Better Homes and Gardens and More magazines, has taken its first major step in mobile marketing with an investment in The Hyperfactory, a mobile specialist.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.

Brands starting to get mobile: ThinkMobile panelists

Published: March 20, 2009

NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.