Tag: Hyperfactory

Total Results: 16

Mobile's future is in full media integration: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK - The future of mobile will consist of integrated media campaigns, augmented reality and rich media mobile Web sites, according to a panel at the Mobile Ad Summit.

Magazine giant Meredith buys Hyperfactory stake for mobile presence

Published: July 22, 2009

Meredith Corp., publisher of Better Homes and Gardens and More magazines, has taken its first major step in mobile marketing with an investment in The Hyperfactory, a mobile specialist.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.

Brands starting to get mobile: ThinkMobile panelists

Published: March 20, 2009

NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Retail giant H&M runs multifaceted mobile marketing campaign

Published: January 23, 2009

Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection.

Fox Searchlight uses mobile to promote "Notorious" film release

Published: January 21, 2009

Fox Searchlight's "Notorious" movie has launched a multichannel mobile campaign to promote the release of the film, which is based on rapper Christopher Wallace, popularly known as Biggie Smalls.

Coca-Cola makes mobile push for Fanta

Published: December 17, 2008

Coca-Cola Europe will target tech-savvy consumers mostly in their 20s with two new mobile applications created to push its Fanta soft drink.

Retail giant Target expands mobile ad campaign with Pandora

Published: December 8, 2008

Mass merchandiser Target expanded its banner ad campaign with Pandora to promote its exclusive sale of Christina Aguilera's new CD release.

Hyperfactory taps Publicis exec for brand, agency relations

Published: November 24, 2008

The Hyperfactory hired Angela Steele as senior vice president and global strategist to drive relationships with premium brands and agency partners.