Tag: Hyundai

Total Results: 7

Hyundai pushes mobile to the forefront of digital campaign

Published: February 13, 2013

Hyundai is making mobile a big focus for a new campaign that comprises video, mobile Web and music to help promote the Santa Fe 2013 mid-size SUV.

Hyundai leverages mobile, social to engage Super Bowl XLVII viewers

Published: January 31, 2013

Hyundai created a social experience specifically designed for mobile to support its Super Bowl XLVII marketing strategy via a second-screen engagement.

Hyundai exec: Mobile maximizes marketing exposure

Published: June 13, 2012

NEW YORK – A Hyundai executive at the 2012 MMA Forum said the company believes that mobile marketing is an effective tool because it gives the brand maximum exposure.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Hyundai offers iPad with 2011 Equus purchase

Published: April 19, 2010

Automaker Hyundai is offering its owner’s manual in the form of an Apple iPad—not just an application, an actual tablet—to 2011 Equus buyers.

Automotive brands Volvo, Kia accelerate mobile initiatives

Published: September 9, 2009

Ford Motor Co.’s Volvo, Hyundai’s Kia Motors and automotive brands in general are increasingly leveraging the mobile channel despite the current economic climate.

Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker

Published: February 8, 2008

NEW YORK -- Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.