Tag: IAB

Total Results: 47

Johnson & Johnson exec: Mobile is more strategic than promotional

Published: May 18, 2012

NEW YORK – A Johnson & Johnson executive at IAB’s Innovation Day conference said that although mobile is being tapped as a promotional tool, it is best used as a strategic tactic in emerging markets.

Flipboard exec dishes on market strategy

Published: May 18, 2012

NEW YORK – A Flipboard executive at IAB’s Innovation Days conference said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.

Major League Baseball exec: Ticket sales traffic shifting to mobile

Published: May 17, 2012

NEW YORK – A Major League Baseball executive at IAB’s Innovation Days conference said that the organization is seeing a lot more consumers buying baseball tickets via mobile.

56pc of smartphone owners plan to use device during the Super Bowl: IAB

Published: February 3, 2012

Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.

IAB releases guidelines to standardize rich media ads

Published: October 21, 2011

New guidelines from the Interactive Advertising Bureau address the fragmentation in in-app advertising, with incompatible rich media ad formats in the marketplace from a variety of vendors.

Cross-media measurement is Holy Grail of mobile: IAB

Published: October 4, 2011

In order for brands and retailers to allocate more of their marketing budgets to mobile, measurement and reliable methodologies to understand audience behavior and ad effectiveness must be put into place, according to the Interactive Advertising Bureau.

Adfonic, IAB, AT&T: News briefs

Published: September 8, 2011

News briefs: Adfonic raises $7.5M for international expansion; IAB seeks public comments for rich media API; DOJ, AT&T ordered to discuss settlement.

Mobile to grow to $1.2B by 2011 – faster than PC, Web advertising: J.P. Morgan

Published: July 19, 2011

Mobile advertising has reached critical mass and will double this year to reach a total of approximately $1.2 billion, according to a new report by J.P. Morgan.

FedEx targets tennis fans through ATP PC, mobile Web sites

Published: March 18, 2011

FedEx Corp. is sponsoring a portal within the Association of Tennis Professionals Web site that is also accessible via its various mobile properties.

Time Inc. grabs IAB CEO to bolster online, mobile operations

Published: December 14, 2010

Showing its most serious intention yet of how it views the future of publishing, Time Inc. has lured away Randall Rothenberg from the Interactive Advertising Bureau where he evangelized online and mobile to the nation’s leading media and marketing giants.