Tag: IAB Leadership Forum Mobile
Total Results: 3
- When saying no is best
- Published: July 28, 2008
- A comment made at last week’s IAB Leadership Forum: Mobile event was honesty at its best and marketing at its smartest. It came from the CEO of one of the leading mobile marketing agencies.
- Mobile marketing is about conversion, says IAB panelist
- Published: July 22, 2008
- NEW YORK – Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
- Keep end-user experience in mind, Ogilvy exec at IAB Mobile
- Published: July 22, 2008
- NEW YORK – The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.
