Tag: IAB Marketplace Mobile

Total Results: 7

Don't market to people, market to context: IAB keynote

Published: July 21, 2010

NEW YORK – The keynote address at the IAB's Marketplace: Mobile conference stressed that context is important for mobile marketing and used a General Electric application to illistrate this point.

50pc of listening on Pandora happens on mobile: IAB panel

Published: July 20, 2010

NEW YORK - The mobile medium is an effective tool to bring brands and their products alive when consumers are closest to the point of purchase, according to a Pandora executive.

World Cup changed everything for mobile: ESPN exec

Published: July 20, 2010

NEW YORK – The 2010 FIFA World Cup was a watershed moment for mobile as barriers and records of all sorts were broken, according to an ESPN executive.

Taco Bell unveils mobile strategy during IAB keynote

Published: July 14, 2009

NEW YORK - Fast-food chains have realized that mobile has to be an integral part of their marketing mix, and Taco Bell's increasing investment in mobile is a case-in-point.

Smartphone apps: the future of mobile advertising?

Published: July 14, 2009

NEW YORK - Consumers' insatiable appetite for mobile applications is driving growth in the space, creating opportunities for mobile marketers.

ESPN: Mobile lucrative channel for publishers

Published: July 14, 2009

NEW YORK - With a new iPhone app, SMS polls, ad-supported alerts, a mobile Web site, games, live video and VOD, ESPN is at the forefront of mobile publishing.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.