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Tag: IAB UK


Total Results: 2

Mobile ad spend in Britain jumps 148pc as industry matures: IAB
Published: April 11, 2013
In a reflection of how quickly mobile advertising is growing in Britain, mobile now accounts for 9.7 percent of all digital advertising spend compared to just 1.1 percent in 2009, according to a new report from the Internet Advertising Bureau UK.

Mobile ad budgets in Britain grow more than 100pc: report
Published: October 11, 2012
Marketers in Britain significantly increased their spend on mobile advertising during the first half of 2012, with the overall spend up 132 percent for a total of 181.5 million British pounds, according to a new report from the Internet Advertising Bureau UK.
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