Tag: IAC

Total Results: 34

Brands leveraging tablets get double halo effect: Viacom

Published: April 17, 2012

Tablets offer marketers a unique opportunity to double their opportunities for building goodwill with consumers by reaching them via high-quality media experiences on devices that they have a special regard for, according to a new study from Viacom.

Mobile second-screen experiences will be star player in March Madness marketing

Published: March 16, 2012

Mobile is likely to be a more important strategy in brands’ marketing toolbox for this year’s NCAA basketball tournament, which began this week.

Why is Pandora not making more money in mobile?

Published: March 12, 2012

Pandora revealed last week that its monetization via desktop is significantly higher than for mobile, pointing to the challenges that companies face because mobile advertising is not keeping pace with the quick growth in mobile usage.

HTML5 mobile sites just as rich as any app: T-Mobile exec

Published: October 13, 2011

SAN DIEGO – Panelists at the CTIA Enterprise & Applications 2011 conference said that HTML5 is a great tool for marketing.

Toys R Us heightens mobile presence via upcoming pilot program

Published: August 18, 2011

Toys R Us will run a new pilot program this Fall that rewards consumers just by stepping into its stores.

Can cable operators monetize mobile without alienating networks?

Published: July 18, 2011

Cable operators and TV networks are going head to head over streaming rights for tablets because of the significant potential revenue opportunities.

Pay attention to consumers first, technology second: MediaCom exec

Published: June 1, 2011

Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.

Best Buy expands location-based walk-in rewards to 1,300 locations nationwide

Published: May 24, 2011

Best Buy is ramping up its mobile game by expanding shopkick walk-in rewards to all of its 1,300 locations nationwide.

The CW lets advertisers bridge TV commercials to mobile rewards

Published: May 20, 2011

This fall, television network The CW will let its advertisers reward consumers via their smartphones for their TV-viewing activity.

Audi A7 Times Square billboard engages pedestrians via mobile

Published: April 19, 2011

Audi of America is launching its new A7 model with an interactive billboard in Times Square that is supported by mobile elements such as a mobile site, foursquare, QR codes and SMS.