Tag: IGG

Total Results: 17

5 tips for mobile marketing success

Published: October 25, 2011

By Trevor Hamilton and Thomas Twigg

With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives.

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

Virginia's Fairfax County promotes tourism via iPhone app

Published: August 16, 2010

Virginia’s Fairfax County is promoting tourism and local business with a new iPhone application.

Mobile Commerce Daily - Borders launches mobile book store

Published: December 18, 2009

Today in Mobile Commerce Daily: Borders launches mobile book store and Zavers, Didmo partner for mobile coupons, apps service.

Mobile can be used to keep content with consumers at all times: ad:tech

Published: November 5, 2009

NEW YORK – New technology, such as mobile, is changing the way brands are rolling out product integration.

ICrossing launches social media monitoring app

Published: October 14, 2009

For marketers keeping track of campaigns and brands, iCrossing has created Say What, an iPhone application to monitor social media sites.

Assessing buying behavior triggered by mobile campaigns

Published: October 12, 2009

By Guy Yaniv

Historically, it has been difficult to measure how many eyeballs an ad has actually hit and how people's exposure to advertising influences their purchasing behavior.

MocoSpace taps Boku's mobile payments platform

Published: September 1, 2009

Mobile social network MocoSpace has selected Boku’s mobile payments platform to let consumers pay for virtual goods and premium services via their handsets.

Nexage gets $4M in funding for mobile advertising

Published: July 16, 2009

Mobile advertising service provider Nexage has closed $4 million in Series A funding from BlackBerry Partners Fund and GrandBanks Capital.

Ace Hardware mobile campaign sees 18 percent CTR

Published: July 8, 2009

Ace Hardware's idle screen mobile marketing campaign has generated an 18 percent click-through rate.