Tag: IGG

Total Results: 18

Ace Hardware mobile campaign sees 18 percent CTR

Published: July 8, 2009

Ace Hardware's idle screen mobile marketing campaign has generated an 18 percent click-through rate.

Ad-supported mobile content outpacing subscriptions: Myxer

Published: April 15, 2009

Myxer claims that tough economic times are driving more and more consumers to free, ad-supported mobile content, as opposed to subscription-based models.

Fox Searchlight uses mobile to promote "Notorious" film release

Published: January 21, 2009

Fox Searchlight's "Notorious" movie has launched a multichannel mobile campaign to promote the release of the film, which is based on rapper Christopher Wallace, popularly known as Biggie Smalls.

Dow Jones launches Sales Triggers app for iPhone

Published: December 19, 2008

Dow Jones & Co. has launched a new mobile application for Apple's iPhone and iPod touch.

Apisphere to add location to Salesforce, Microsoft Outlook

Published: October 30, 2008

Apisphere is launching two location-aware applications designed to improve the mobile user experience with Salesforce CRM and Microsoft Outlook.

Phones are computers now: G1 phone raises the bar

Published: September 25, 2008

T-Mobile's Google Android-powered phone hasn't even been released yet and already developers are creating applications for it.

Mobile CRM to integrate with other channels

Published: February 5, 2008

While mobile CRM is still in its infancy, trends indicate that marketers in 2008 will slowly but surely add a mobile component to their loyalty marketing efforts.

A free, ad-supported mobile video model? Possible -- and preferable

Published: January 18, 2008

Better handsets may make the market for mobile video more appealing in 2008. But an online ad network expects Internet television on mobile to outshine video, though speed of delivery will be an issue.