Tag: IKEA
Total Results: 2
- The case for a mobile loyalty program
- Published: July 21, 2008
- IKEA’s decision to launch a mobile loyalty program should not be an isolated case. A loyalty program – mobile, online or offline – is a bulwark against shifting consumer allegiance during rough times.
- IKEA launches mobile loyalty program
- Published: July 16, 2008
- IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer.
