Tag: IKEA

Total Results: 9

IKEA rolls out iAd campaign to drive app downloads

Published: August 10, 2011

IKEA is driving consumers to download its new catalog app via an iAd campaign that leads users straight to Apple’s App Store.

Scandinavian mobile agency Mobiento expands to the US

Published: December 1, 2010

Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

IKEA uses augmented reality to launch PS furniture collection

Published: November 26, 2009

To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.

Mobile Commerce Daily - IKEA uses augmented reality to launch PS furniture collection

Published: November 6, 2009

Today in Mobile Commerce Daily: IKEA uses augmented reality to launch PS furniture collection and ClairMail integrates Visa mobile services into mobile banking platform.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

IKEA mobile campaigns average 5-10 percent response rates

Published: June 16, 2009

When IKEA Seattle launched a mobile loyalty program to build a database of people, the home furnishing retailer never even imagined that 23,000 consumers would sign-up.

The case for a mobile loyalty program

Published: July 21, 2008

IKEA's decision to launch a mobile loyalty program should not be an isolated case. A loyalty program -- mobile, online or offline -- is a bulwark against shifting consumer allegiance during rough times.

IKEA launches mobile loyalty program

Published: July 16, 2008

IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer.