Tag: ILD

Total Results: 45

Buffalo Wild Wings bolsters mobile strategy with ads, gift cards

Published: November 30, 2011

Fast-casual restaurant Buffalo Wild Wings is furthering its plunge into mobile by using mobile advertising and gift cards.

Coca-Cola drives mobile donations via SMS program

Published: November 17, 2011

Coca-Cola Co. is taking its long-term partnership with the World Wildlife Fund mobile in a text-to-donate promotion.

Drivers of mobile geo-targeting

Published: August 30, 2011

By Paul Childs

Despite the many obvious benefits and the significant interest it has generated, geo-targeting has yet to truly take off.

Wild Wing Cafe SMS campaign sees 72 percent opt-in

Published: June 14, 2011

Family sports bar and restaurant Wild Wing Cafe ran an SMS campaign to engage its patrons and found that out of the 900 consumers that showed up, 72 percent texted in for a chance to win prizes.

How to measure mobile advertising success

Published: April 11, 2011

By Paul Childs

What is the importance of post-click tracking and transparent reporting in proving the power of mobile advertising?

HarperCollins’ children’s book app educates and entertains

Published: March 8, 2011

HarperCollins Publishers’ interactive application for iPhone and iPod touch that helps children learn to read by taking them on a trip along the rails is available in Apple’s App Store.

World Wildlife Fund Canada mobile app exceeds 10K downloads

Published: February 16, 2011

Nonprofit World Wildlife Fund Canada's mobile application exceeded 10,000 downloads since its launch in November.

Scandinavian mobile agency Mobiento expands to the US

Published: December 1, 2010

Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.

YKK AP rolls out first commercial building products app for professionals

Published: November 11, 2010

YKK AP America Inc. has launched an iPad application that simplifies access to commercial building products for professionals.

Liberty Mutual claims first iAd with Twitter feature exceeds expectations

Published: October 25, 2010

Insurance giant Liberty Mutual launched its first mobile advertising campaign on Apple’s iAd and claims that metrics related to consumption time and unaided awareness have exceeded its expectations.