Tag: ILM

Total Results: 31

Twentieth Century Fox promotes new film via mobile TV campaign

Published: December 6, 2011

Twentieth Century Fox Film Corp. is promoting its new “Alvin and the Chipmunks: Chipwrecked” film via a mobile television campaign.

Coke, Pepsi, Walmart connect with mobile video talent at Tribeca Film Festival

Published: April 21, 2011

Brands such as Coca-Cola, Pepsi, Chevrolet, AT&T, Hewlett-Packard, Visa, Snuggle, Best Buy, Walmart, Samsung, Mountain Dew, Bud Light and Vaseline are partnering with video and film contest agency Mofilm to tap into new talent.

Tips for putting foursquare and other LBS to marketing use

Published: April 5, 2011

Consumers’ unprecedented need to always be connected and in constant communication with their peers has led to an explosion in location-based services that take advantage of social functionality. Here are some tips on navigating the LBS landscape and targeting consumers on a hyper-local level.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

Tribeca Film Institute New Media Fund offers grants to mobile filmmakers

Published: March 30, 2011

The Tribeca Film Institute has partnered with the Ford Foundation’s JustFilms initiative for the launch of the Tribeca Film Institute New Media Fund to inspire creativity via mobile channels.

Sundance Institute taps mobile to entice visitors during film festival

Published: January 21, 2011

Sundance Institute has introduced an iPhone application that lets visitors view movie and shuttle schedules and streaming videos from this year’s upcoming Sundance Film Festival.

No big spenders in location-based mobile advertising, claims CTIA panelist

Published: October 8, 2010

SAN FRANCISCO - A panelist at CTIA said that although mobile location-based advertising is effective, there are no big spenders flocking there.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Universal Pictures places mobile at center of movie marketing strategy

Published: April 27, 2010

NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses’ ad campaigns.