Tag: IM

Total Results: 974

IMDb rolls out new iPhone app to cater to passionate entertainment users

Published: October 31, 2011

Amazon’s IMDb has rolled out a new application that lets its users stay on top of entertainment news about their favorite celebrities, movies and TV shows by creating a news feed tailored to their interests.

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Bud Light, Paramount Pictures support Flipboard’s first TV series

Published: October 28, 2011

Magazine publishing platform Flipboard is tapping into entertainment content with television and movies that are being sponsored at launch by Bud Light and Paramount Pictures.

MoPub Marketplace gives publishers new way to monetize apps

Published: October 28, 2011

A new real-time bidding marketplace for mobile ad inventory gives publishers a way to drive more revenue from their inventory.

Customer service goes mobile with multimedia chat

Published: October 28, 2011

By Yuval Moed

Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.

Is mobile making customers more loyal?

Published: October 27, 2011

While implementation of mobile loyalty programs is still low in some industries, initial results show that these initiatives are delivering improved customer satisfaction and profitability.

Malicious QR code campaigns threaten legitimate marketers

Published: October 24, 2011

The growing popularity of QR codes among consumers and marketers has caught the attention of cybercriminals, with several malicious campaigns having popped up recently.

Gilt Groupe: $24,000 iPad purchase proves tablet is go-to device for mobile shopping

Published: October 20, 2011

NEW YORK – A Gilt Groupe executive at the Mobile Shopping Fall conference said that the company is seeing that consumers are willing to transact on mobile, with a recent member buying a $24,000 vintage Rolex watch via the iPad.

Tackling the complexities of mobile devices for marketing effectiveness

Published: October 20, 2011

By Joe Lichtenberg

With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

Apple: iPad market will be larger than PC

Published: October 19, 2011

Sales of iPads were up 166 percent during Apple’s most recent fiscal quarter, with the company predicting that the tablet market will be bigger than the PC market.