Tag: INMA

Total Results: 9

Mobile advertising: Much maligned, much underestimated

Published: November 18, 2011

By Inman Breaux

There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.

INMA marketing conference taps mobile for engagement, ticketing

Published: April 29, 2010

Ad agency Mobiento has produced an innovative mobile Web site for the INMA conference, an industry forum for interactive marketing where mobile is the center of attention.

Book excerpt: “Harnessing the Mobile Internet”

Published: November 19, 2009

By Eliot Weinman

Yankee Group’s Eliot Weinman explains who the mobile Internet players are, how the ecosystem is evolving and how market trends are breaking barriers to grow future revenues. Exclusive excerpt.

Use multiple channels to achieve mobile campaign goals: CTIA panel

Published: October 7, 2009

SAN DIEGO - Marketing at its core is focused on building brand equity and driving sales revenue, and mobile is an excellent vehicle to help brands reach either goal.

Mogreet launches Valentine's Day ecards

Published: February 13, 2009

Mobile messaging start-up company Mogreet Inc. announced a special series of Valentine's Day ecards for mobile phones featuring short scenes from the hit movie "Twilight."

Springer Mountain Farms offers mobile 2D bar code rebates

Published: February 10, 2009

Natural poultry producer Springer Mountain Farms is including promotional codes on product packaging, along with instructions for using the codes with a mobile phone to respond to offers.

Paramount taps Mogreet for movie messaging service

Published: September 25, 2008

Mobile video start-up Mogreet Inc. is delivering Paramount Digital Entertainment's movie messaging service, VooZoo Mobile, via MMS.

Made-for-mobile not always best for video content: CTIA panelists

Published: September 12, 2008

SAN FRANCISCO - Made-for-mobile video content isn't always the way to go, according to panelists at CTIA Wireless IT and Entertainment.

Case Western University bookstore uses mobile rebates for graduation sales

Published: May 14, 2008

Cleveland's Case Western University's bookstore is running a Barcode Bucks! mobile rebates effort to generate sales of diploma frames and sweatshirts just in time for graduation.