Tag: IPG

Total Results: 5

TGI Friday's breaks first location-based mobile ad campaign: Published: October 4, 2010; TGI Friday�s has launched its first location-based mobile advertising campaign to reach consumers ages 18-35 while they are going to, or returning from, movie theaters.
Unilever exec dishes on first multibrand iAd campaign: Published: September 16, 2010; Consumer packaged goods giant Unilever is running what it claims is the first iAd campaign promoting multiple brands.
Interpublic Group revamping mobile marketing practice across agencies: Published: September 1, 2010; Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.
Partnerships roundup: IPG/Microsoft, Nielsen/Mobclix, hawkeye/Txt4CRM, CPX/Nexage: Published: February 12, 2010; Interpublic Group tapped Microsoft�s Atlas; The Nielsen Co. partnered with mobile advertising company Mobclix; hawkeye partnered with Txt4CRM; and CPX Interactive tapped Nexage.
Ansible, McCann Worldgroup use Microsoft Tag in print ad: Published: February 3, 2009; McCann Worldgroup San Francisco partnered with mobile specialist Ansible to use the Microsoft Tag technology on a print ad for SQL Server 2008.