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Total Results: 36

Pictures from Mobile Marketer's Mobile FirstLook conference

Published: January 23, 2012

Did you miss Mobile Marketer's Mobile FirstLook: Strategy 2012 conference on Jan. 19? Not to worry, here are some pictures from the event.

Macy’s mobile spend up 70pc: FirstLook keynote

Published: January 20, 2012

NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?

70pc of mobile strategy built around effectiveness: Coca-Cola

Published: January 20, 2012

NEW YORK – Brands need to bank 70 percent of their mobile strategy on channels that are proven to be effective, with SMS at the top of the list due to its reach, according to a senior executive keynoting the Mobile FirstLook: Strategy 2012 conference yesterday.

Mobile and social should complement broadcast initiatives: MTV

Published: January 20, 2012

NEW YORK – Mobile and social are increasingly being tied to broadcast, an MTV executive speaking at yesterday's Mobile FirstLook: Strategy 2012 conference told attendees.

How to move from mobile-friendly to mobile-first

Published: January 4, 2012

By Tom Wentworth

These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.

Is mobile a brand champion or direct response hero?

Published: October 18, 2011

The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.

How to boost engagement with mobile apps

Published: October 10, 2011

By Scott Kveton

You have developed a killer application – the best deal-finding, social-networking, music-streaming, branded mobile app on the market and it is getting a million downloads a month. Success, right? Not necessarily.

Pepsi’s SoBe engages consumers with brand via interactive app

Published: September 15, 2011

Pepsi’s SoBe has rolled out an interactive application that lets consumers experiment with a new look such as beards or animated accessories without the commitment.

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability

Published: May 4, 2011

Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.