Tag: ISS

Total Results: 180

Mobile is the galvanizing medium for multichannel unification: CTIA panel

Published: May 11, 2012

NEW ORLEANS – Brands who are not yet implementing mobile advertising and marketing strategies are losing the opportunity to engage with their current and prospective consumers, according to panelists at the International CTIA Wireless 2012 conference.

Privacy versus data and building consumer trust

Published: April 26, 2012

By Gary Schwartz

We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven't solved our digital angst on the PC?

Nissan aims for multiscreen engagement with mobile ad campaign

Published: April 2, 2012

Nissan Spain is using a second-screen experience that includes mobile and Web in a new rich media advertising campaign that shows how easy it is to park a car.

Apple’s latest iPad receives more complaints than previous versions

Published: March 26, 2012

A variety of issues with the new iPad have been raised by customers, including that the device overheats, problems with the battery and the fact that users are quickly burning their monthly data allotments.

Rock the Vote marries social and mobile via QR code-enabled t-shirts

Published: March 16, 2012

Nonprofit Rock the Vote is placing mobile bar codes on t-shirts to walk young voters through the voter registration process.

Is Instagram a major contender in mobile social media?

Published: March 8, 2012

Mobile-only social network Instagram is on the fast track to being a hit with brands looking to target iPhone users with visually appealing content. With an anticipated Android version on the way, Instagram is on the verge of making a big splash in the mobile, social space.

Mobile is key to connecting with young voters: Rock the Vote

Published: March 2, 2012

WASHINGTON – An executive from Rock the Vote at the Nonprofit Mobile Day said that by using a combination of SMS, mobile bar codes, Web, social media, applications, the organization has been successful in getting young voters to the polls.

Sports Illustrated swimsuit photos link readers to video content on their smartphones

Published: February 16, 2012

In order to further drive engagement with Sports Illustrated’s annual swimsuit issue, readers of the latest edition can scan the editorial pages of the magazine to access behind-the-scenes videos.

Are QR codes replacing SMS?

Published: February 13, 2012

SMS is a reliable workhorse in mobile marketing, but with the sudden rise and popularity of QR codes, text-in call to actions are being substituted by mobile bar codes.

How do the top digital agencies’ mobile marketing services measure up?

Published: January 31, 2012

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.