Tag: IT and Entertainment
Total Results: 11
Displaying: 1 - 10- CTIA round-up: marketers’ reactions split
- Published: October 12, 2009
- While the various rooftop parties all received rave reviews, marketers’ take on the actual agenda of the CTIA show ranged from enthusiastic to "Eh."
- Mobile advertising poised for substantial growth: CTIA keynote
- Published: October 8, 2009
- SAN DIEGO - A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009.
- Regulation could deter wireless growth: CTIA keynote
- Published: October 8, 2009
- SAN DIEGO - AT&T’s message to the FCC during its keynote address at CTIA was clear: If it ain’t broke, don’t fix it.
- Microsoft CTIA keynote: multiscreen plays future of mobile advertising
- Published: October 7, 2009
- SAN DIEGO - Microsoft believes multiscreen advertising buys that include various mobile channels will become increasingly important for brands and the company is investing accordingly.
- Use multiple channels to achieve mobile campaign goals: CTIA panel
- Published: October 7, 2009
- SAN DIEGO - Marketing at its core is focused on building brand equity and driving sales revenue, and mobile is an excellent vehicle to help brands reach either goal.
- Obama wins SMS vote at CTIA
- Published: September 17, 2008
- SMS voters at the CTIA Wireless I.T. & Entertainment 2008 tradeshow in San Francisco have "elected" Barack Obama the next President of the United States.
- Adobe exec proclaims industry is seeing 2nd mobile revolution
- Published: September 12, 2008
- SAN FRANCISCO - Is the mobile Internet causing a revolution in the mobile ecosystem?
- Measurability to drive mobile marketing: CTIA panelists
- Published: September 11, 2008
- SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.
- Brands, ad agencies want simplicity in mobile advertising: CTIA panelists
- Published: September 11, 2008
- SAN FRANCISCO - As mobile saturation approaches 80 percent in the U.S., there is little argument that it provides opportunities for brands to interact with various consumer demographics.
- Aggressive mobile advertising may jeopardize subscriber base: AT&T exec
- Published: September 11, 2008
- SAN FRANCISCO -- Carriers value the steady stream of subscriber revenue over all else and are treading carefully when deploying advertising.
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