Tag: ITC

Total Results: 44

Ralph Lauren: Mobile bridges online commerce with in-store experiences

Published: January 18, 2012

NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.

Will mobile video advertising impact marketing in 2012?

Published: December 30, 2011

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more cross-platform integration.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

77pc of tablet owners use device daily: study

Published: October 26, 2011

Seventy-seven percent of tablet owners use their devices everyday and 53 percent of users depend on tablets for daily news, according to a study by Pew Research and The Economist Group.

Banana Republic links QR codes on wine bottle to party-planning content

Published: October 25, 2011

Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

Columbia Sportswear exec: 80pc of ecommerce sales in Japan come from mobile

Published: September 14, 2011

BOSTON – A Columbia Sportswear executive at Shop.org's Annual Summit said that approximately 80 percent of its ecommerce sales in Japan come through mobile. The exec said that the United States' mobile commerce revenues are not nearly as high as Japan's.

Bare Escentuals encourages natural beauty via multichannel campaign

Published: September 6, 2011

Cosmetics brand Bare Escentuals is promoting natural beauty through its first major multichannel campaign that includes mobile bar codes as part of its effort to reach a wider audience.

Taco Bell integrates QR codes on products to expand mobile reach

Published: August 9, 2011

Fast food franchise Taco Bell is using QR codes on its fountain drink cups and big box packaging to offer exclusive MTV content to hungry consumers.

Mobile bar codes see 600pc year-to-year growth in second quarter of 2011: Scanbuy

Published: July 21, 2011

Mobile bar code scanning increased by 600 percent in the second quarter of 2011 compared to the second quarter of 2010, according to Scanbuy.

Architectural Digest lets readers create their dream kitchen via mobile

Published: March 18, 2011

NEW YORK – Conde Nast’s Architectural Digest is letting readers design their dream kitchen via an interactive iPad, iPhone and iPod touch application that the publication debuted at the 10th Annual Architectural Digest Home Design Show.