Tag: Iain McCready

Total Results: 4

NeuStar targets brands with new bar code interoperability: Published: April 2, 2009; LAS VEGAS -- NeuStar has launched new technology that allows mobile phones to process 2D bar codes regardless of the mobile service provider, scanning technology used or type of bar code symbology.
Making a case for mobile 2D bar coding: Published: March 11, 2009; By Iain McCready
Deploying mobile 2D bar coding as a complement to traditional print, event or in-store campaigns opens new dimensions of trackability, interactivity and added-value to these static mediums.
What is former MMA chief Laura Marriott's next move?: Published: January 8, 2009; Laura Marriott, former president of the Mobile Marketing Association, is now working to raise awareness around the mobile 2D barcode space.
Papa John's tests mobile 2D barcodes: Published: September 16, 2008; Papa John's International Inc. is testing consumer responsiveness to 2D barcodes via a free pizza promotion.