Tag: Icom Group

Total Results: 11

Omnicom's Annalect, Kenshoo use check-ins to match online ads with in-store activity

Published: September 21, 2011

The analytics division of media conglomerate Omnicom Group and digital marketing software firm Kenshoo are using mobile check-ins to match online advertising with in-store activity.

What is Facebook’s game plan for monetizing mobile?

Published: September 27, 2010

Facebook has made clear that it is making mobile an increasing priority, but there are lingering questions about its monetization strategy.

MobileBehavior joins Tribal DDB network

Published: September 20, 2010

Tribal DDB Worldwide has aligned with Omnicom Group’s mobile marketing consultancy MobileBehavior, a sign that mobile has become a higher priority for brands.

Dockers Super Bowl ad to interact with smartphone users

Published: January 26, 2010

Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.

AT&T runs 2010 Cotton Bowl Classic MMS sweepstakes

Published: December 22, 2009

AT&T is inviting college football fans to participate in the 2010 Cotton Bowl Classic sweepstakes via MMS.

Infiniti SMS ads to drive multichannel convertible campaign

Published: October 6, 2009

Nissan’s luxury car brand Infiniti advertised within publishers' SMS alerts as a centerpiece of a multichannel campaign to promote the launch of its newest G Convertible.

Smartphones driving growth of mobile advertising: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK – A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

Levi's Dockers brand launches first motion-sensitive ad for iPhone

Published: March 13, 2009

Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.

Omnicom agency OMD mandates third-party verification for mobile display campaigns

Published: February 25, 2009

Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.

Gigafone launches Ochre mobile advertising marketplace

Published: February 16, 2009

Mobile marketing company Gigafone is launching its new mobile digital advertising platform Ochre at Mobile World Congress in Barcelona, Spain.