Tag: Ignition Factory

Total Results: 4

Dockers Super Bowl ad to interact with smartphone users: Published: January 26, 2010; Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.
Dockers shake ad yields 42-second average engagement: IAB Keynote: Published: July 14, 2009; NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.
What did attendees think of the IAB mobile conference?: Published: July 14, 2009; NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.
Levi's Dockers brand launches first motion-sensitive ad for iPhone: Published: March 13, 2009; Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.