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Tag: IgnitionOne


Total Results: 17

   Displaying: 1 - 10

Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
With aggregate CPCs down 9pc, Google’s discovery engine competition thickens
Published: April 22, 2016
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-generating offerings.
Cheap mobile search traffic drags down spend on Google: report
Published: April 13, 2016
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Automakers rev up for mobile-driven features war
Published: January 13, 2016
While self-driving cars are garnering lots of headlines right now, the more immediate opportunity and challenge for automotive brands in 2016 will be developing must-have mobile features and software that can win over drivers.
How hotel chains can put more heads in beds with smart marketing
Published: November 3, 2015
By Will Margiloff

Uncovering the right audience and persuading them to make a booking does not have to be challenging.

Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings
Published: September 4, 2015
After years of jockeying for a bigger role in mobile advertising, Verizon is throwing serious money behind its aspirations, spending $4.4 billion deal for AOL several months ago and, this week, another $250 million to boost the digital platform’s mobile play by buying Millennial Media.
FTC directives could make mobile search more confusing
Published: June 27, 2013
Updated paid search guidance from the Federal Trade Commission requiring better labeling could have a big impact on mobile, where space is already at a premium.
Is the era of bargain-priced mobile paid search nearing the end?
Published: May 31, 2013
With the deadline for marketers to switch over to Google Enhanced Campaigns coming up on July 22, marketers could see the cost-per-click rates for tablet paid search reaching parity with desktop. Smartphone CPC rates could also increase, but probably not by as much.

US smartphone search spend jumps 113pc year-over-year: study
Published: April 1, 2013
Mobile spend continues to grow despite a sluggish start to overall paid search advertising this year, according to a new study from IgnitionOne.
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