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Tag: IgnitionOne


Total Results: 14

   Displaying: 1 - 10

Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Automakers rev up for mobile-driven features war
Published: January 13, 2016
While self-driving cars are garnering lots of headlines right now, the more immediate opportunity and challenge for automotive brands in 2016 will be developing must-have mobile features and software that can win over drivers.
How hotel chains can put more heads in beds with smart marketing
Published: November 3, 2015
By Will Margiloff

Uncovering the right audience and persuading them to make a booking does not have to be challenging.

Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings
Published: September 4, 2015
After years of jockeying for a bigger role in mobile advertising, Verizon is throwing serious money behind its aspirations, spending $4.4 billion deal for AOL several months ago and, this week, another $250 million to boost the digital platform’s mobile play by buying Millennial Media.
FTC directives could make mobile search more confusing
Published: June 27, 2013
Updated paid search guidance from the Federal Trade Commission requiring better labeling could have a big impact on mobile, where space is already at a premium.
Is the era of bargain-priced mobile paid search nearing the end?
Published: May 31, 2013
With the deadline for marketers to switch over to Google Enhanced Campaigns coming up on July 22, marketers could see the cost-per-click rates for tablet paid search reaching parity with desktop. Smartphone CPC rates could also increase, but probably not by as much.

US smartphone search spend jumps 113pc year-over-year: study
Published: April 1, 2013
Mobile spend continues to grow despite a sluggish start to overall paid search advertising this year, according to a new study from IgnitionOne.
Google results suggest mobile, desktop CPCs are beginning to converge
Published: January 23, 2013
Google reported that cost-per-click rates actually increased in the fourth-quarter of 2012 compared with the third quarter. The numbers suggest that following a period of mobile weighing down Google’s financial results, the tide may be turning.
Is Facebook missing an opportunity in mobile search?
Published: January 17, 2013
Mobile search is ripe for innovation and Facebook could be the one to do it, given its large user base. However, by not making its new Graph Search service available on mobile at launch, this leaves the door open for someone else to take the lead as an agent for change.

Mobile ad performance, spend get boost from holiday rush
Published: November 30, 2012
As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

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