Tag: Impact Mobile
Total Results: 16
Displaying: 1 - 10- Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day
- Published: March 5, 2010
- NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.
- Standardization is vital to mobile progress; IAB honors 3 mobile execs
- Published: February 22, 2010
- The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.
- How Haiti changed mobile forever
- Published: January 19, 2010
- By Gary Schwartz
Historically, mobile business has been driven by unassuming but universally adopted communication services such as SMS. Haiti and the American Red Cross underscore this.
- Google buys AdMob and Apple takes Quattro bite. Now what?
- Published: January 6, 2010
- By Gary Schwartz
Maybe it would be overly simplistic or apologetic to say that up until the $1 billion-drop we were all just building network and waiting.
- Where to start with retail and mobile
- Published: October 27, 2009
- By Gary Schwartz
Instead of focusing on how the consumer is leveraging mobile in their stores, retailers are investigating widgets and apps that have little to no reach or frequency in their consumer base.
- Mobile coupon installed base needs to grow: retail experts
- Published: October 13, 2009
- By Gary Schwartz
While the virtues of mobile coupons are obvious, key challenges are growing the installed base of users and convincing retailers, mobile experts told CTIA last week.
- Mobile CPM measurement standards are essential
- Published: October 2, 2009
- By Gary Schwartz
Half-watching a TLC documentary on mathematics (do not ask why), it struck me that 17th-century math and present-day media planning have a lot in common.
- Is the app store the MVNO of 2009?
- Published: September 3, 2009
- By Gary Schwartz
LOS ANGELES - The Mobile Entertainment Forum assembled a group from the wireless industry to discuss accelerating mobile revenue into the U.S. mobile entertainment industry.
- What did attendees think of the IAB mobile conference?
- Published: July 14, 2009
- NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.
- Panel discusses mobile commerce basics: Mobile Commerce Spotlight
- Published: July 10, 2009
- NEW YORK -- A conference filled with marketers breathed a sigh of relief after learning that industry experts agree that the essential elements of mobile commerce are already in the DM arsenal.
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