Tag: Impact Mobile

Total Results: 31

Brand image maintenance integral when developing mobile sites: panelist

Published: May 13, 2011

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

Mobile security: the elephant in the room

Published: January 6, 2011

By Gary Schwartz

Is there an elephant in the room? Is mobile commerce fraught with security concerns?

Google opens AdMob to hordes of AdSense ads to increase fill rates

Published: November 9, 2010

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers.

Does HTML5 make mobile app downfall inevitable?

Published: October 14, 2010

An Adobe Mobile Study found that consumers prefer the mobile Web over smartphone applications, which has huge implications for mobile advertisers, retailers and content providers.

YouTube mobile play confirms HTML5 threatens apps

Published: July 9, 2010

A recent announcement from mobile video community YouTube Mobile proves that HTML5 just might mean the demise of applications.

Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.

Standardization is vital to mobile progress; IAB honors 3 mobile execs

Published: February 22, 2010

The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.

How Haiti changed mobile forever

Published: January 19, 2010

By Gary Schwartz

Historically, mobile business has been driven by unassuming but universally adopted communication services such as SMS. Haiti and the American Red Cross underscore this.

Google buys AdMob and Apple takes Quattro bite. Now what?

Published: January 6, 2010

By Gary Schwartz

Maybe it would be overly simplistic or apologetic to say that up until the $1 billion-drop we were all just building network and waiting.

Where to start with retail and mobile

Published: October 27, 2009

By Gary Schwartz

Instead of focusing on how the consumer is leveraging mobile in their stores, retailers are investigating widgets and apps that have little to no reach or frequency in their consumer base.