Tag: InMobi

Total Results: 17

Top five mobile misses of 2011

Published: December 7, 2011

Miscalculations are to be expected in any nascent industry and mobile marketing is no exception.

Adobe canning Flash for mobile has huge implications for marketers

Published: November 11, 2011

The news that Adobe will halt development on Flash Player for mobile is a big boost for competing rich media mobile platform HTML5.

Softbank Corp. invests $200M in InMobi to fuel global expansion

Published: September 16, 2011

Softbank Corp. has invested $200 million in InMobi to help both companies create value across the mobile ecosystem.

Is HTML5 growing faster than expected?

Published: August 5, 2011

With companies such as Twitter, Financial Times and InMobi all recently committing to HTML5, the technology-in-the-making appears to be picking up steam at a faster pace.

T-Mobile, Android, InMobi: News briefs

Published: August 3, 2011

News briefs: T-Mobile enables carrier billing for digital purchases; Android leads global smartphone market: Canalys; InMobi makes HTML5 play, acquires Sprout

In-app mobile ads grow 100pc in 90 days: InMobi

Published: June 30, 2011

In-application advertisements grew 100 percent in 90 days, reaching 50 million people in the United States, according to a recent study by InMobi.

Amobee, InMobi deal addresses brand reach via mobile

Published: May 12, 2011

Mobile advertising firm Amobee has entered into a three-year, multimillion-dollar contract that will give its portfolio of brand access to InMobi’s far-reaching mobile ad network.

KFC campaign leaves no mobile channel untouched

Published: January 27, 2011

KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile game.

Mobile advertising’s potential grows with increased usage of smartphones

Published: January 7, 2011

In November 35 percent of smartphone users used their device to access the mobile Internet, proving once again that marketers should advertise on the mobile Web.

Maurices mobile social campaign generates seven-digit sales in first 4 months

Published: November 5, 2010

NEW YORK – A MS&L executive at ad:tech revealed that a campaign blending social media, SMS and mobile coupons has generated more than $1 million in sales for women’s fashion brand retailer maurices.