Tag: Inc.

Total Results: 171

National Enquirer launches enhanced app with video to reach younger consumers

Published: April 18, 2012

The National Enquirer is targeting a younger audience with EnquirerPlus, a new iPad application that will be updated daily with the latest entertainment news.

This Old House Microsoft Tag campaign results in 234,000 scans

Published: October 10, 2011

Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.

Tone Skin Care targets Walmart consumers in-store via QR code promotion

Published: June 21, 2011

Tone Skin Care, a division of Dial, is engaging Walmart consumers in-store via QR codes that, when scanned, unlock exclusive video content featuring singer Sara Bareilles.

Car and Driver, Fortune publish on BlackBerry PlayBook

Published: April 19, 2011

Time Inc.’s Fortune, Hachette Filipacchi Media’s Car and Driver and Kompas, the largest daily newspaper in Indonesia, have all created editions of their respective publications for Research In Motion’s just-released BlackBerry PlayBook tablet.

AT&T to take on Google to be king of mcommerce: privacy advocate

Published: April 18, 2011

The Center for Digital Democracy has sent a letter to the FTC, the FCC and members of Congress to block the pending merger of AT&T and T-Mobile, claiming the deal is not about competition and broadband access, but rather a ploy to rule the mcommerce arena.

Rock and Roll Hall of Fame showcases legendary exhibit via mobile app

Published: April 18, 2011

The Rock and Roll Hall of Fame and Museum Inc. has launched its first application for Apple’s iPad and iPhone to showcase the “Songs That Shaped Rock and Roll” interactive exhibit.

P&G, GM and Visa break campaigns on Amazon’s new Kindle with Special Offers

Published: April 14, 2011

Procter & Gamble’s Olay, General Motors’ Buick, Visa Inc. and JPMorgan Chase & Co. are the launch sponsors of Amazon.com Inc.’s ad-subsidized Kindle with Special Offers.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.