Tag: India

Total Results: 19

India’s irony: Mom-and-pop shops control destiny of global brands

Published: September 22, 2011

By Jamie Thompson

During a recent trip to India to explore the shopper marketing and mobile landscape, I was initially shocked by how the corporate world responds to the clock.

Brands tap SMS GupShup for mobile messaging ads

Published: June 16, 2010

Pepsi, eBay, Indian Idol, ICICI, Airtel and Tata are among the brands targeting the Indian market with advertising within SMS GupShup text messages.

SMS case study - Times of Northwest Indiana newspaper

Published: May 10, 2010

See how The Northwest Indiana Times newspaper built a database of opted-in consumers in a short period of time.

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

Published: February 9, 2010

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.

Qualcomm’s Flo TV runs three Super Bowl ads

Published: February 8, 2010

Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.

Tennis tournament uses SMS, voice messaging, email to connect with fans

Published: August 25, 2009

The Indianapolis Tennis Championships Presented by Lilly is using mobile as a customer relationship management tool and a way to connect its brand to fans.

Ronald McDonald House taps mobile to drive charity donations at Macy's fundraiser

Published: August 24, 2009

The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world.

3banana partakes in mobile giving using social networks

Published: August 20, 2009

3banana Inc. has launched a "Share To Win" contest to help nonprofit organizations spread their message and have the chance to win $10,000 in donations.

QuickPlay gets $12M funding round for mobile video

Published: July 15, 2009

Mobile video provider QuickPlay Media Inc. has closed a private placement for $12 million led by GMP Securities L.P.

Mobile Marketing Association elects industry players to guide India Local Council

Published: June 23, 2009

The Mobile Marketing Association has named its elected co-chairs for the MMA India Local Council.