Tag: Initiative

Total Results: 7

Amazon, Google, Apple and Facebook: Who will win the tech war?

Published: November 11, 2011

NEW YORK – As the tech war continues between four of the industry’s biggest players – Amazon, Google, Apple and Facebook – data will be the deciding factor for which company wins.

TGI Friday's breaks first location-based mobile ad campaign

Published: October 4, 2010

TGI Friday’s has launched its first location-based mobile advertising campaign to reach consumers ages 18-35 while they are going to, or returning from, movie theaters.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

Obama Administration supports 500 MHz of spectrum for wireless industry

Published: June 29, 2010

The Obama Administration announced its support to free up 500 MHz of spectrum as part of its wireless broadband initiative.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

Zicam launches Cold & Flu Companion mobile app for Android

Published: December 11, 2008

Matrixx Initiatives Inc.'s Zicam Cold Remedy has launched the Cold & Flu Companion mobile application for the T-Mobile G1, the first Android-powered phone.

In-app ads next frontier for mobile marketers: ad:tech panel

Published: November 7, 2008

NEW YORK -- While the in-application advertising market is still nascent, it is poised to offer a variety of lucrative opportunities for marketers.