Tag: Insight Express

Total Results: 7

Samsung AdMob campaign nets 200,000 mobile ad interactions

Published: August 30, 2010

Samsung partnered with Google’s AdMob to promote a new line of LED 3D TVs, driving nearly 200,000 consumers to tap or click to expand the mobile ad.

Traditional targeting and optimization does not work in mobile: MMF panel

Published: June 9, 2010

NEW YORK – Marketers can deliver contextual and relevant messages through location and behavorially targeted mobile advertising, according to a panel at the Mobile Marketing Forum.

Consumers accepting of mobile advertising: InsightExpress

Published: September 11, 2009

Smartphones are an excellent platform for advertising and represent a golden opportunity for marketers to reach consumers wherever they are, according to InsightExpress.

How can brands get their apps noticed?

Published: August 14, 2009

NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?

Tylenol, Splenda, Honey Bunches of Oats test mobile advertising

Published: March 16, 2009

Mobile ad network AdMob unveiled the results of one-day mobile advertising test campaigns it ran for Tylenol, Splenda and Post Cereals' Honey Bunches of Oats.

Adidas runs mobile campaign to promote sportswear

Published: February 19, 2009

Adidas tapped mobile ad network AdMob and ad agency Isobar for a mobile advertising campaign to promote its Originals collection of vintage clothing, retro shoes and urban wear.

Jeep claims brand-awareness lift from mobile games ad campaign

Published: December 18, 2008

A Jeep mobile advertising campaign deployed on a mobile gaming network is claimed to have increased brand awareness for the Chrysler-owned SUV brand from 9.7 percent to 20.5 percent.