Tag: InsightExpress
Total Results: 3
- RadioShack increases brand awareness with mobile ads
- Published: September 26, 2008
- RadioShack ran full-screen ads within Greystripe mobile games to increase awareness of and purchase consideration for the consumer electronics retail chain.
- Study identifies three mobile behavioral profiles
- Published: March 14, 2008
- New research shows that mobile consumers can be bucketed into three behavioral profiles: Mobile pioneers, mobile wannabes and mobile traditionalists.
- Tip for big brands in mobile: Extend existing campaigns
- Published: March 14, 2008
- By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
