Tag: InsightExpress

Total Results: 26

What not to do in mobile advertising

Published: January 10, 2012

The industry is very focused on the how-tos of mobile advertising and what to do to ensure successful efforts. Now, here is a list of what not to do.

Heavy mobile users are highly engaged print consumers as well: InsightExpress

Published: December 15, 2011

A new study from InsightExpress makes it clear that brands and retailers need to be incorporating some aspect of mobile into their print strategies.

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.

Consumer hunger for Apple products leads to 4M iPhone 4S devices sold

Published: October 18, 2011

Despite the disappointment that many industry experts felt with the release of the iPhone 4S, Apple sold a record 4 million phones in the first three days after releasing the device.

Sears puts iPads in shopper hands to enhance in-store shopping

Published: October 17, 2011

Sears Holdings Corp. is rolling out iPads and iPod touch devices to almost 450 Sears and Kmart stores around the country as it continues to look for ways to bridge digital and in-store shopping.

Shopping behaviors differ between tablets and smartphones

Published: September 23, 2011

Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

Mobile more effective than print, TV and Web ads: InsightExpress

Published: September 9, 2011

NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit.

What impact did Apple's Steve Jobs have on mobile advertising, marketing and content?

Published: August 26, 2011

If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.

Will rumored iPhone 5 deal be game-changer for Sprint?

Published: August 25, 2011

Sprint will reportedly begin selling Apple’s upcoming iPhone 5 in October – a move that brings the carrier closer to its rivals AT&T Mobility and Verizon Wireless. However, will the much-anticipated device change the company’s position in the competitive mobile space?

Mobile use not just for on-the-go consumers: study

Published: June 23, 2011

The quick rise of mobile has signaled that consumers want information and content in new ways, but a new study shows that mobile is past the point of only being used for on-the-go consumers.