Tag: Intera
Total Results: 43
Displaying: 1 - 10- Mobile marketers react to economic slowdown: Part VII
- Published: November 21, 2008
- This is the seventh part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?
- 5th Finger, Aura launch Bluetooth proximity marketing platform
- Published: November 17, 2008
- 5th Finger has partnered with proximity marketing specialist Aura Interactive to offer advertisers a BlueZone marketing platform featuring Bluetooth, Wi-Fi, SMS and MMS.
- Adoption of smartphones drives mobile search usage: Study
- Published: November 14, 2008
- The popularity of Apple’s iPhone, RIM’s BlackBerry, the T-Mobile G1 and other smartphones is driving an increase in mobile local search activity—a huge opportunity for marketers.
- Part II: Mobile marketers react to economic slowdown
- Published: November 14, 2008
- This is the second part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will next year be tough for mobile?
- Mobile marketers react to the economy: Part I
- Published: November 13, 2008
- This is the first part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be a bleak one for mobile?
- Digital advertising revolution in full swing: ad:tech roundtable
- Published: November 6, 2008
- NEW YORK - Despite these tough economic times, the digital advertising revolution is in full swing.
- Mobile Web outperforms Internet: Nokia exec
- Published: October 22, 2008
- BOSTON – Mobile isn’t just a snacking medium anymore, with major brands finding that the sites they create for the mobile Web are now outperforming their regular Internet sites.
- Verizon SMS fee issue leads to grassroots opposition
- Published: October 16, 2008
- If Verizon Wireless implements its proposed $.03 rate hike the mobile marketing industry will topple over, eventually bringing the carriers down with it, according to industry speculators.
- ESPN The Magazine mobilizes print ads
- Published: October 9, 2008
- ESPN The Magazine has released a magazine with fully interactive advertising powered by SnapTell, a provider of image-recognition-based mobile marketing services.
- Is mobility recession-proof?
- Published: September 24, 2008
- Brands’ curiosity in experimenting with mobile is outweighing any pressure on advertising budgets caused by the current economical recession.
