Tag: Intera

Total Results: 159

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

State Farm mobile site ranks top in experience

Published: February 1, 2012

State Farm’s mobile site was voted best by Key Lime Interactive among other auto insurance company sites.

Tablets are key to driving conversion: Resource Interactive exec

Published: January 18, 2012

NEW YORK – Tablets will be the next wave of mobile devices to drive conversion for brands, according to an executive from Resource Interactive at the NRF 101st Annual Convention & Expo.

Stribling enters mobile real estate via mobile Web

Published: January 5, 2012

Brokerage firm Stribling has rolled out a mobile Web site to help house hunters on the go, showing the growing need from consumers to research on their mobile devices.

DIY Network launches into mobile with apps

Published: December 14, 2011

Cable station DIY Network is dipping its toes in mobile with a line of mobile applications for Apple’s iPad, iPhone and iPod touch devices.

Are storefront mobile calls to action effective in driving in-store holiday traffic?

Published: November 16, 2011

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.

Showtime Sports draws in new audience via mobile-optimized site

Published: October 7, 2011

Sports broadcast network Showtime Sports is leveraging its digital presence by letting consumers access sports content via a mobile-optimized Web site that builds on the company’s desktop site.

Pinger increases earnings with AT&T’s in-app local ads

Published: July 13, 2011

Pinger, a free SMS service, recently participated in a pilot program for a new AT&T local in-application advertising program that helped produce earnings three times the industry average.

Mobile increasingly affecting health industry: panelists

Published: June 21, 2011

NEW YORK – Mobile is changing the way patients receive health care and will impact the way they are treated in the future, per executives at the 2011 Mobile Marketing Forum.

CBS positions GameSpot iPad app as second screen

Published: May 27, 2011

CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.