Tag: Intera

Total Results: 161

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?

IUSA launches U.S. history research app

Published: August 6, 2009

It's not quite the whole world, but with iUSA, iPhone and iPod touch users can have the United States in the palm of their hands.

Coors Light lets mobile users decide what's cool

Published: August 5, 2009

Coors Light is launching a mobile initiative as part of its continued "Cold Certified" campaign to create interactivity between consumers and the brand.

ASPCA extends reach via mobile site

Published: August 5, 2009

The American Society for the Prevention of Cruelty to Animals is continuing its mobile strategy with the launch of a mobile site meant to help our furry friends.

Worldwide phone market down in 2009: Study

Published: July 31, 2009

The worldwide phone market has caught the same economic cold as most industries, as IDC expects a 13 percent decline in its market outlook for 2009.

Examiner.com eyes mobile with new site

Published: July 20, 2009

Examiner.com has cornered mobile in its quest for broader reach, implementing a new mobile Web site to highlight its national content.

Thomson Reuters reveals multi-pronged mobile strategy

Published: July 17, 2009

It is no surprise that Thomson Reuters' mobile strategy is a multichannel approach, since the company already has a WAP site and smartphone apps.

Taco Bell unveils mobile strategy during IAB keynote

Published: July 14, 2009

NEW YORK - Fast-food chains have realized that mobile has to be an integral part of their marketing mix, and Taco Bell's increasing investment in mobile is a case-in-point.

Smartphone apps: the future of mobile advertising?

Published: July 14, 2009

NEW YORK - Consumers' insatiable appetite for mobile applications is driving growth in the space, creating opportunities for mobile marketers.

ESPN: Mobile lucrative channel for publishers

Published: July 14, 2009

NEW YORK - With a new iPhone app, SMS polls, ad-supported alerts, a mobile Web site, games, live video and VOD, ESPN is at the forefront of mobile publishing.