Tag: Intera

Total Results: 161

Nokia, RIM positioned to win smartphone race: digiday panel

Published: September 18, 2009

NEW YORK – With Apple unsurprisingly not present, digiday: Mobile panelists were free to sing the praises of competing smartphones such as Nokia and Research In Motion.

Android platform has great market potential: Weather Channel exec

Published: September 15, 2009

The Weather Channel has launched a new version of its original weather content application for the Android family of devices with special features including ad-support.

Coors Light campaign taps SMS, 2D bar codes

Published: September 11, 2009

The Coors Light beer brand is overflowing with mobile tactics to enhance its 2009 Mystery Mansion promotion.

Webinar: How will the FCC inquiry affect mobile marketing?

Published: September 11, 2009

Executives from the Mobile Marketing Association, Razorfish and the Lustigman Firm will discuss how the FCC's inquiry may affect mobile marketing. Register now.

AT&T adds video, pay-per-call ads to Yellowpages.com iPhone app

Published: September 10, 2009

AT&T Interactive has launched an updated version of its Yellowpages.com iPhone app YPmobile that features video profiles and pay-per-call advertising.

Mobile promotions necessary for network TV: CBS

Published: August 31, 2009

Television networks are increasingly turning to the mobile channel to drive audiences back to the TV screen for the debut of the fall season entertainment line-up.

Mobile Ad Summit puts mobile center-stage

Published: August 28, 2009

On Sept. 22, mobile experts, innovators and industry leaders will gather at the first Mobile Ad Summit, a conference held during Advertising Week in New York.

Pictures from Mobile Marketing Association's rooftop party

Published: August 21, 2009

Mobile Marketer attended the Mobile Marketing Association's networking event, "Opt-in: Beyond Mobile." Here are pictures from the event.

Goodyear SMS campaign sees 5.2 percent CTR

Published: August 19, 2009

Tire-production giant Goodyear launched a mobile campaign to raise awareness in men, right in time for the winter.

Only 3 percent of back-to-school shoppers to use mobile coupons

Published: August 13, 2009

This year nearly 65 percent of back-to-school shoppers will turn to mobile and online coupons for additional savings.