Tag: Interactive Advertising Bureau
Total Results: 5
- IAB seeks feedback on ad campaign measurement guidelines
- Published: July 25, 2008
- The Interactive Advertising Bureau announced the public comment release of its “Ad Campaign Measurement Process Guidelines.”
- Mobile marketing is about conversion, says IAB panelist
- Published: July 22, 2008
- NEW YORK – Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
- Keep end-user experience in mind, Ogilvy exec at IAB Mobile
- Published: July 22, 2008
- NEW YORK – The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.
- Mobile consumer mindset key for advertising: IAB report
- Published: July 22, 2008
- NEW YORK - Marketers who want to reach mobile consumers need to differentiate the technical and market factors of mobile advertising to identify the best opportunities for brand and campaign goals.
- Mobile should engage with direct and interactive marketers
- Published: July 7, 2008
- Mobile marketing has reached a stage where service providers, ad networks and agencies need to cross the street to chat to players in interactive and direct marketing.
