Tag: Interactive Mediums

Total Results: 6

Demystifying the market for SMS marketing services: Published: April 8, 2010; By Gib Bassett
Buyers being wooed by players on the periphery would be wise to consider the implication of hiring firms without track records in mobile channel marketing.
9 steps for SMS marketing: Published: December 11, 2009; By Gib Bassett
CMOs familiar with SMS as a real-time alternative to talking on a mobile phone may not fully grasp the power of these interactions as part of their broader charter.
Why mobile is key to active customer engagement: Published: November 26, 2009; By Gib Bassett
Just as CRM grew by leaps and bounds with the advent of B2B offerings, so too will a new category of solution that enables B2C and B2B marketers to leverage mobile.
Comcast runs B2B mobile campaign in Newser iPhone app: Published: October 26, 2009; Comcast is running a mobile ad campaign within the new Newser iPhone application to get companies to sign up for its Business Class Internet, voice and cable television services.
How to create a mobile marketing strategy map: Published: October 20, 2009; By Gib Bassett
The concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for leveraging mobile throughout the year.
Anheuser-Busch runs text campaign for free gas: Published: July 1, 2008; Anheuser-Busch, maker of the Budweiser and Bud Light beers, is tapping into mobile via a text-to-win sweepstakes.