Tag: Internet

Total Results: 217

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

Where the marketing dollars are heading in 2012

Published: February 3, 2012

By Martin Hayward

Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.

SMS more popular than taking photos, online browsing: Pew Research

Published: December 30, 2011

SMS is a global phenomenon with 75 percent of mobile phone owners across 21 countries saying they text, according to a new report from Pew Research.

Tackling the complexities of mobile devices for marketing effectiveness

Published: October 20, 2011

By Joe Lichtenberg

With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

How mobile is bridging the gap between Internet and storefront

Published: October 14, 2011

By Troy Morris

Half of the connections to the Internet are happening via mobile devices, with 20.97 million users per month searching for local information on their mobile browser alone.

Preference for free mobile radio is marketing opportunity: Myxer

Published: September 28, 2011

Mobile Internet radio listeners prefer free streaming radio services by a wide margin, according to a new report from Myxer.

SMS usage skyrocketing: Pew Internet study

Published: September 22, 2011

A study released by Pew Internet found that text messaging usage among adults in the United States is extremely high, indicating the marketing possibilities using the channel are endless.

After burning books, will they burn computers – and smartphones?

Published: July 5, 2011

By Fabrice Sergent

With an invitation from French President Nicolas Sarkozy, I recently attended the e-G8 Forum in Paris.

Mobile app system claimed a threat to consumer privacy

Published: May 19, 2011

An industry challenge of California’s social media privacy bill and a new European Union report recommending location services be turned off by default will be on legislators’ minds at today’s mobile privacy hearing before the Senate.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.