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Tag: Internet

Total Results: 248

   Displaying: 1 - 10

Sears finds practical side of IoT with connected home appliances
Published: April 21, 2016
Sears is helping to make the Internet of Things more mainstream with several connected home appliances, including an air conditioner, water heater and ride-on lawn mower.
Marketers turn up volume on mobile’s potential for voice-driven engagement
Published: March 1, 2016
From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences.
Internet of Things brandishes possibilities, challenges for marketers in 2016
Published: December 28, 2015
The Internet of Things is poised to hit its stride in 2016, giving marketers greater insight in connecting to consumers with significant data gathered from mobile devices, but the challenge will be how to best leverage the information.
The Dalmore captures passion, dedication and skill via episodic series
Published: December 21, 2015
Scottish distillery The Dalmore is exploring the savoir-faire of the luxury hospitality industry with a multiple part video series.
Lancôme gives Elite Rewards members VIP treatment through partnerships
Published: September 9, 2015
Beauty marketer Lancôme is further rewarding its loyalty members by enabling them to cash in their points for gifts and experiences from a handful of partners.
How problematic Wi-Fi affects relationships with mobile-savvy guests: report
Published: August 10, 2015
Guests’ increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster Wi-Fi may unknowingly deter customers from returning, according to a report from Hotel Internet Services.
IoT Influencer Summit: Thoughts and impressions
Published: August 3, 2015
By Michael Becker and Max Thorpe

In one way or another, the Internet of Things is playing a larger role in every company’s future and client interactions. At a minimum, every company must start planning now for how IoT will affect their business.

On mobile, marketers must entertain or perish, says DDB CEO
Published: May 19, 2015
NEW YORK – Advertising and technology executives at the Mobile Media Summit Upfront at Internet Week 2015 conference highlighted how growing worldwide connectivity and the dawn of the Internet of Things will help boost mobile outreach and offer more opportunities for advertisers to reach consumers, who are increasingly demanding engaging and entertaining content.
Marketers miss out with mobile radio ads lacking call to action
Published: March 5, 2015
Marketers are missing an opportunity to connect with an historic majority of Americans who now tune in to Internet radio news, sports talk and music services via mobile, by failing to serve ads that contain a clear call to action.
IPhone 6 a success even as device proliferation threatens to undercut iOS
Published: January 28, 2015
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
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