Tag: Internet

Total Results: 218

10 reasons why mobile advertising is more effective than Internet advertising

Published: December 1, 2009

By Guy Yaniv

It is with due respect and humility, rather than arrogance, that the mobile industry reacts to the likelihood that mobile advertising is more effective than Internet advertising.

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Sony BRAVIA mobile campaign achieves 300K downloads in 10 days

Published: November 23, 2009

Sony BRAVIA’s preroll mobile video advertising campaign to promote its HDTVs resulted in more than 300,000 downloads in 10 days.

Mobile Commerce Daily - Crate and Barrel to serve exclusive mobile coupons

Published: November 19, 2009

Today in Mobile Commerce Daily: Crate and Barrel to serve exclusive mobile coupons, Pathmark launches mobile coupons and Gemalto, Nokia align for NFC payments.

Book excerpt: “Harnessing the Mobile Internet”

Published: November 19, 2009

By Eliot Weinman

Yankee Group’s Eliot Weinman explains who the mobile Internet players are, how the ecosystem is evolving and how market trends are breaking barriers to grow future revenues. Exclusive excerpt.

Sony Music Entertainment launches Michael Jackson mobile site

Published: November 12, 2009

Sony Music Entertainment plans to optimize the Web destinations of its artists for mobile and the first mobile site to roll out is for the late King of Pop himself, Michael Jackson.

Ad:tech keynote: Is mobile Web new marketing tool or extension?

Published: November 6, 2009

NEW YORK – One of the biggest problems facing mobile for media brands and advertisers is the differentiation between WAP and the PC Web.

Wall Street sets eyes on mobile Internet. Beware the praise

Published: October 26, 2009

Borrowing your watch to tell you the time is said to be a management consultant thing. But saying the obvious with an air of discovery is a Wall Street talent.

Air Force runs mobile campaign to recruit young Americans

Published: October 23, 2009

The United States Air Force has turned to mobile advertising within CBS Interactive’s mobile version of MaxPreps.com to recruit young adults.

Subway, Toyota buy all Yahoo Fantasy Football ad inventory

Published: October 12, 2009

Subway and Toyota have bought the ad inventory for the entire NFL season across Yahoo’s various Fantasy Football platforms—the wired and mobile Web sites and iPhone application.