Tag: Interpublic Group

Total Results: 8

TGI Friday's breaks first location-based mobile ad campaign

Published: October 4, 2010

TGI Friday’s has launched its first location-based mobile advertising campaign to reach consumers ages 18-35 while they are going to, or returning from, movie theaters.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

Partnerships roundup: IPG/Microsoft, Nielsen/Mobclix, hawkeye/Txt4CRM, CPX/Nexage

Published: February 12, 2010

Interpublic Group tapped Microsoft’s Atlas; The Nielsen Co. partnered with mobile advertising company Mobclix; hawkeye partnered with Txt4CRM; and CPX Interactive tapped Nexage.

Webinar: Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010

Published: January 14, 2010

Register for this free webinar discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2010. Panelists from CNN, ESPN Mobile, R/GA and sponsor Millennial Media.

Mobile's future is in full media integration: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK - The future of mobile will consist of integrated media campaigns, augmented reality and rich media mobile Web sites, according to a panel at the Mobile Ad Summit.

Ansible, McCann Worldgroup use Microsoft Tag in print ad

Published: February 3, 2009

McCann Worldgroup San Francisco partnered with mobile specialist Ansible to use the Microsoft Tag technology on a print ad for SQL Server 2008.

In-app ads next frontier for mobile marketers: ad:tech panel

Published: November 7, 2008

NEW YORK -- While the in-application advertising market is still nascent, it is poised to offer a variety of lucrative opportunities for marketers.

Mobile agency Ansible picks CommerceTel for IVR work

Published: May 23, 2008

Interpublic Group of Companies Inc.'s Ansible agency has tapped CommerceTel to launch interactive mobile marketing campaigns for its clients.