Tag: Ipsh

Total Results: 6

AT&T runs 2010 Cotton Bowl Classic MMS sweepstakes: Published: December 22, 2009; AT&T is inviting college football fans to participate in the 2010 Cotton Bowl Classic sweepstakes via MMS.
Huggies Pull-Ups debuts multichannel mobile campaign: Published: September 15, 2009; Kimberly-Clark launched a mobile campaign for its Huggies Pull-Ups training pants brand that is designed to help mothers potty train their kids.
Nexage gets $4M in funding for mobile advertising: Published: July 16, 2009; Mobile advertising service provider Nexage has closed $4 million in Series A funding from BlackBerry Partners Fund and GrandBanks Capital.
Oberto beef jerkey targets alpha-male demographic via mobile: Published: June 10, 2009; Oberto Sausage Co. is promoting its beef jerky with a multichannel campaign that relies heavily on mobile to get its target demographic to interact with the brand.
Brands starting to get mobile: ThinkMobile panelists: Published: March 20, 2009; NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.
Research must coexist with mobile, says Starcom exec at OMMA Mobile: Published: February 8, 2008; NEW YORK -- Agencies have long been lamenting the lack of scale and standard in mobile. However, the entry of large media and tech players may shake things up a bit.