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Tag: Iron Man

Total Results: 5

Coca-Cola uncaps Snapchat-enabled promotional tactics celebrating Captain America film release
Published: May 9, 2016
Coca-Cola took advantage of the frenzy surrounding the premiere of Marvelís latest blockbuster, Captain America: Civil War, by hosting fan screenings around the United States and hiring social influencers to conduct live reports on Snapchat while promoting its products.
Most impressive mobile advertising campaigns of 2010
Published: December 29, 2010
True Blood. IAd. Target. Shrek. Google. Those are all words that come to mind when thinking back on 2010 and the way that mobile advertising evolved this year.
Fandango Iron Man 2 mobile video ads exceed 6 percent CTR
Published: June 1, 2010
The average click-through rate of Fandangoís commerce-enabled Iron Man 2 mobile video ads surpassed 6 percentómore than eight times as effective as the average PC Internet video ad.
Voice and mobile promo for Incredible Hulk gets strong response
Published: May 22, 2008
Contextually targeting ads to moviegoers interested in Marvel's "Iron Man" flick has led to a 3 percent opt-in for text alerts on another superhero franchise movie, "The Incredible Hulk."

Marvel releases mobile game, content for Iron Man movie
Published: May 1, 2008
Comic book publisher Marvel Entertainment Inc. has launched a mobile game and personalized content for "Iron Man" to coincide with the movie's May 2 release.
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