Tag: Iron Man

Total Results: 4

Most impressive mobile advertising campaigns of 2010

Published: December 29, 2010

True Blood. IAd. Target. Shrek. Google. Those are all words that come to mind when thinking back on 2010 and the way that mobile advertising evolved this year.

Fandango Iron Man 2 mobile video ads exceed 6 percent CTR

Published: June 1, 2010

The average click-through rate of Fandango’s commerce-enabled Iron Man 2 mobile video ads surpassed 6 percent—more than eight times as effective as the average PC Internet video ad.

Voice and mobile promo for Incredible Hulk gets strong response

Published: May 22, 2008

Contextually targeting ads to moviegoers interested in Marvel's "Iron Man" flick has led to a 3 percent opt-in for text alerts on another superhero franchise movie, "The Incredible Hulk."

Marvel releases mobile game, content for Iron Man movie

Published: May 1, 2008

Comic book publisher Marvel Entertainment Inc. has launched a mobile game and personalized content for "Iron Man" to coincide with the movie's May 2 release.