Tag: Ivan Braiker

Total Results: 7

Ramar Communications taps mobile to engage audience

Published: June 29, 2011

Ramar Communications Inc., the parent company of five television and four radio stations, is integrating mobile into its CRM initiatives to deliver sponsored news alerts, weather forecasts and other offers to its audience.

How has mobile marketing changed since 2004?

Published: May 31, 2011

Ivan Braiker, CEO of Hipcricket, recently celebrated the 100,000th campaign produced by the mobile marketing firm that he leads. The mobile world has changed much since the first campaign broke seven years ago.

Reaching affluent consumers via mobile

Published: May 10, 2011

By Ivan Braiker

While impeccable service, exclusive offers and personalized content are key elements for luxury brands, it is also important to recognize the customer’s on-the-go, connected lifestyle.

Monetizing mobile content is key issue for media brands: panelists

Published: July 1, 2010

NEW YORK – Lucky Magazine, MTV, Sports Illustrated and Gannett Digital executives said that mobile has the potential to cannibalize print the same way the wired Web did.

HipCricket expands mobile marketing services to Mexico

Published: March 25, 2009

HipCricket is expanding internationally beginning with a strategic partnership in Mexico that has brought mobile marketing services to that country's carriers, broadcast stations and brands.

Brands and radio: Spot-on with mobile marketing

Published: October 29, 2008

By Ivan Braiker

Smart brand marketers are combining old and new media for a potent one-two punch: mobile marketing and commercial radio.

HipCricket, Enticent partner to help media companies with mobile

Published: September 19, 2008

Mobile marketing company HipCricket has partnered with Enticent, tthe maker of the StickyFish points-based loyalty program for media companies such as radio stations.