Tag: J

Total Results: 1934

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Jack in the Box taps mobile Web for deepest digital campaign yet

Published: February 8, 2012

Fast-food restaurant chain Jack in the Box has rolled out a round of digital marketing initiatives, including a mobile-optimized Web site, as part of a campaign aimed to catapult the company into the digital space.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

NBA’s NY Knicks shoots for engagement via iPhone, Android app

Published: February 7, 2012

The NBA’s New York Knickerbockers are aiming to get sports fans closer to their favorite team with a new application for iPhone and Android devices.

Super Bowl XLVI: How marketers dropped the mobile ball – yet again

Published: February 7, 2012

By Jeff Hasen

Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

56pc of smartphone owners plan to use device during the Super Bowl: IAB

Published: February 3, 2012

Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.

What do brands expect from mobile this year?

Published: February 1, 2012

Executives from brands agree that mobile payments, location, ticketing and incorporating mobile into a 360-degree marketing effort will be pivotal in 2012.

News briefs - Nikita mobile game, Jon Rubinstein exits HP, Nokia’s $250 million windfall, Gameloft's mobile experience

Published: January 30, 2012

News briefs: The CW, Kia Motors launch mobile Nikita game; Former Palm chief departs HP; Microsoft paid Nokia $250 million; Gameloft launches new mobile experience with Sprint.