Tag: J

Total Results: 2054

Is it game over for mobile check-ins?

Published: March 13, 2012

With Gowalla and Loopt going the way of the Dodo and foursquare planning a revamp with more of a focus on providing relevant content, mobile check-in applications might be on their way out.

Augme alleges Velti infringed patents related to targeting mobile content

Published: March 13, 2012

In a new lawsuit, Augme Technologies Inc. alleges that Velti USA is infringing several of its patents related to delivering targeted ads to mobile users on their devices.

Do you know your mobile users’ experience? If not, start measuring now

Published: March 13, 2012

By Janet Jaiswal

Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.

Rodale exec: 20pc of traffic comes via mobile

Published: March 12, 2012

NEW YORK - A Rodale executive at the DMA Circulation Marketing Day 2012 conference claimed that the publisher is seeing up to 20 percent of traffic being accessed via mobile for its lifestyle brands.

Key to digital publishing is fluid content: Scanbuy exec

Published: March 12, 2012

NEW YORK - An executive from Scanbuy at the DMA Circulation Marketing Day 2012 conference said that publishers need to find a way to make content a part of a reader’s everyday routine.

Will clash over ebook prices lead to delays in content availability?

Published: March 9, 2012

Issues over how to price ebooks continue, with the U.S. Dept. of Justice reportedly preparing to sue Apple and a handful of publishers for violating antitrust laws unless they can reach an agreement first.

Mobile helps drive direct mail retention: Rodale

Published: March 9, 2012

NEW YORK – A Rodale executive at the DMA Circulation Marketing Day 2012 conference said that mobile bar codes can be a great way for publishers to drive magazine subscriptions.

Thomsonlocal.com mobilizes Web site to push into local search

Published: March 8, 2012

Britain-based business directory Thomsonlocal.com has rolled out a mobile site after seeing high traffic from users who are looking for local content.

Kindle Fire disrupts tablet market, grabs market share from iPad: Forrester

Published: March 7, 2012

The new iPad 3 that Apple is expected to launch today could face stiffer competition than any previous tablet in the form of Amazon’s Kindle Fire, whose success since its launch is causing the tablet market to grow at faster pace than previously expected, according to a new report from Forrester Research.

Apple gains access to Android information, potentially opening door to more suits

Published: March 7, 2012

The order from a judge requiring Google to hand over development information about Android to Apple could provide the company with ammunition for additional lawsuits claiming Android copies important iOS functionality.