Tag: J

Total Results: 2054

General Mills’ Cheerios pushes mobile donations via SMS

Published: March 22, 2012

General Mills’ Cheerios brand is leveraging SMS to help drive mobile donations for its Spoonfuls of Stories program.

IPad sells 3M units, reflecting continued strength at high-end of market

Published: March 21, 2012

The latest iPad from Apple sold 3 million units over the weekend as new features such as a high-quality Retina display and 4G capability resonate with consumers.

When do QR codes work?

Published: March 21, 2012

By Jack Philbin

It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.

Are mobile click-to-call ads effective?

Published: March 20, 2012

When it comes to mobile advertising, the goal for most brands and retailers is to drive possible sales and leads. Therefore, including a click-to-call feature is a natural way for companies to create a one-on-one relationship with consumers.

Constant Contact lets small businesses build email lists via QR code initiative

Published: March 20, 2012

Constant Contact is letting its small business customers create QR codes that let prospects sign-up and receive promotions, news and coupons via their mobile device.

How should marketers value mobile apps and businesses?

Published: March 19, 2012

While it seems like mobile companies are regularly being sold for hundreds of millions of dollars these days, not every company is able to attract such large sums, raising the question of what goes into determining the value of these new media up-and-comers?

3 ways to master a SoLoMoVi campaign

Published: March 19, 2012

By James Citron

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.

Rock the Vote marries social and mobile via QR code-enabled t-shirts

Published: March 16, 2012

Nonprofit Rock the Vote is placing mobile bar codes on t-shirts to walk young voters through the voter registration process.

New breed of consumer shakes up luxury fashion

Published: March 16, 2012

By Ed Jay

What a difference an economic cycle makes. As luxury fashion springs back to life following the recession, the profile of the luxury consumer has changed in surprising ways, and luxury retailers are taking notice.

Is Apple's Siri failing to deliver on its promises?

Published: March 14, 2012

Apple is facing charges that it misled consumers about what its new virtual personal assistant service Siri is capable of and used deceptive advertising to encourage consumers to purchase the new iPhone 4S.